Local SEO Strategy in Columbus, OH

Beat your competition and get found for your services locally

Local SEO is an effective way to market your business online, as it helps you to promote your goods and services to local customers exactly when they are looking for them.

In conjunction with our national SERP focused search engine optimisation campaigns, Vziom offers focused local SEO, small & mid sized businesses seeking to enhance the local and hyper local visibility of their various branches, through to small businesses who wish to broaden their local visibility, and everything in between.

Local SEO is more important than ever, with Google increasingly favoring local search results and allocating a significant portion of the search engine results page to the local 3 pack (a Google Map entry featuring 3 local businesses).

At Vziom, we make sure that your business receives the local visibility it deserves, wherever your target market is in the USA.

If a strong local search presence is a priority to your business, we will ensure local SEO is a significant part of your wider SEO campaign and will work with you to get your website visible on Google Business and Google Maps as well as other local listing platforms. We’ll also leverage all the latest innovations in structured data to ensure your site occupies maximum visibility in local search for desktop as well as mobile devices.

Interesting Google Facts

  • Google states that (1) out of (5) searches on Google are related to a location.
  • There are (400) million local searches out of (2) billion searches done every day.
  • 9 out of 10 people who are looking for a local retail store, restaurant, or business will turn to search engines to discover their options and for reviews.
  • These days 80% of the people who search online use Google.
  • More people search online than use the Yellow Pages.
  • Every month there are more than 10 billion unique searches performed in the United States, and over 40% of those queries are local searches.

We put your business on the map, literally

Our Local SEO technique includes:


We develop high-end inbound content, which sends large levels of traffic, social shares and links to the website.


We audit and fix technical issues in your website and ensure that it abides by Google’s Quality Guidelines for better Google Local Listings.


We use social media to promote local brand awareness which is critical when working to be the leader among local competitors.


Our experienced citation team regularly builds over 30k citations every month and we submit to more than 120 citation sites in the US alone.


We deliver link building that creates authority for a brand; increasing its Google positioning whilst often driving referral traffic within its own right.


Find out and adjust how your site shows in Maps, the Knowledge Graph, Google+, and organic search results using Google My Business.


If unfair reviews or negative press are damaging your brand in the search engines, you migh qualify for our help.

Frequently Asked Questions

Your website is your best marketing tool. If you’re not showing up in Google, someone else is. Maybe just another website. Probably a competitor. Vziom puts your business in front of the right customers at the right time and stand out from your competition with a good looking site. We help you rank consistently for the keywords that matter.

My Business is Google’s one-stop shop to manage how your business will look and perform in the search engine. It is an essential tool to find out and adjust how your site shows in Maps, the Knowledge Graph, Google+, and organic search results. Google My Business continues to be the biggest driver of local SEO success, with quality links coming in at a close second.
A link is a quality endorsement from one brand to another. High quality websites that rely on their reputation to drive revenue will only link to other high quality sites. Were the Forbes Post to link to a low quality site (and should its users follow this link), it would provide a bad user experience, and thus harm the Forbes Post’s brand.

Search Engines like Google understands this, and so assumes that good websites will perform quality control on their outgoing links, ensuring that the linked to sites are of a sufficiently high standard.

Our Work Process

At Vziom, we like to keep it simple. The less confusion you have, the better.
Same goes for your business and your customers. The more they understand,
there’s a better chance they’ll choose you to do business with.

Understand your requirements

Proper introductions are always the first order of business. Our first meeting is to get to know each other, get to know your business and see if we’re a good fit. We’ll dig into your marketing challenge and work towards a proposed solution.

Strategize detailed plan of action

This is our discovery stage where we dig a little deeper. We’ll establish your target audience, create goals and budgets, determine a plan of action and propose the appropriate tools and strategies necessary to attain your goals.

Time-line based execution

After we’ve determined the best plan of action — away we go! This is the fun part where our creative digital strategy team takes the reigns and brings your plan to life, whether it’s a website design, digital marketing or graphic design project.

Analyze end results of each project

Data is your friend!
Collecting and analyzing data is key to ensuring your marketing dollars are well spent. We’ll show you how your marketing efforts are converting customers, and measure KPI’s to help with future marketing efforts.